Gentle on Hair, Strong on Performance – Bonita Professional with Plex
At Bonita Professional, we believe that achieving stunning blonde results shouldn’t come at the cost of healthy hair. That’s why we’ve developed our advanced Bleaching Powder—available in both Blue and White—with built-in Plex technology to protect and strengthen hair during the lightening process.
Bleaching is a powerful chemical treatment that removes natural pigment from the hair to create lighter shades. But traditional bleaching can also strip away the hair’s natural strength, leaving it dry, weak, and prone to breakage. This is where Bonita Professional makes a real difference.

What is Plex, and why does it matter?
Plex is a modern bond-building technology that helps protect the inner structure of your hair during chemical services like bleaching. When you lighten your hair, the process breaks the bonds that hold each hair strand together. Without protection, this can lead to damage, frizz, and a loss of shine and elasticity.


Our Plex-infused formula works from the inside out, helping to reconnect and rebuild these broken bonds as the lightening process happens. This means your hair stays stronger, smoother, and healthier—even while achieving the lift you want.
Less damage, more confidence
Whether you’re going for icy platinum, soft balayage, or golden highlights, Bonita Professional ensures your hair maintains its beauty and integrity. With Plex working throughout the bleaching process, you’ll notice less dryness, fewer split ends, and an overall softer, more manageable texture.
Why customers love it:
- Visible results – Powerful lift with less breakage
- Silky finish – Hair feels softer and smoother after treatment
- Shiny & strong – Healthy-looking hair, even after a big color change
- Trusted protection – Built-in Plex means no extra mixing or complicated steps
Both our Blue and White bleaching powders offer the same level of protection and performance. The Blue powder is great for neutralizing yellow tones during the lift, while the White powder gives a clean, controlled lift ideal for all hair types and techniques.
Perfect for salon professionals and at-home experts
Bonita Professional is trusted by hairstylists who want reliable results without compromising on hair health. And for experienced at-home users, our Plex formula offers peace of mind knowing your hair is protected every step of the way.
Ready to lighten with confidence?
Choose Bonita Professional Bleaching Powder—formulated with Plex for powerful results and healthier hair.